MONTECITO, CA – Just when the world thought it had a handle on the Duke of Sussex’s post-royal ventures—from impactful documentaries to a deeply personal memoir—

Prince Harry has delivered a truly astonishing announcement that has sent shockwaves, and perhaps a few barks, through royal watchers and canine enthusiasts alike. In a surprise pre-recorded video message shared exclusively (and rather unexpectedly) on a niche online forum dedicated to bespoke dog accessories, Harry revealed his latest passion project: a new, global chain of luxury dog grooming salons and wellness centres named “Royal Rescues & Regalia.

A Hairy New Chapter “For years, I’ve seen the incredible joy and unconditional love our four-legged friends bring,” the Duke began, a beaming smile across his face, as a perfectly coiffed rescue poodle named ‘Puffles’ demonstrably licked his ear. “And it struck me: these loyal companions deserve nothing but the very best, the most regal treatment. Every dog, from a scruffy street rescue to a pampered pedigree, deserves to feel like royalty.”